The following is a list of strategic questions that CEL & Associates, Inc. encourages
every real estate firm to address. Watch for new questions to appear.
- It appears that the life cycle of buildings is getting shorter. When does it make sense to be
an owner, seller and/or buyer?
- The knowledge of future cities or regions of the country that will attract the rapidly emerging
creative class is at the forefront of many real estate firms' strategic discussions. What
factors and/or indicators would enable your firm to position it to achieve a competitive advantage
so that this opportunity can be successfully captured?
- New government guidelines on constructing "safe and secure" facilities to house Federal employees
may render many U.S. office buildings to be obsolete. How knowledgeable is your firm regarding these
new guidelines, and is the new criteria a source of opportunity or concern?
- When is enough enough? At what point do you segregate and protect core assets and begin to build
a new asset base? What should your organization's portfolio strategy be? Is an exit strategy appropriate?
- There are some who say (and the facts seem to support the premise) that real estate
is a cyclical business. If so, where are you in the cycle and what should you be doing
today to avoid the pitfalls and downturns happening or that are likely to happen?
- The average age of a real estate professional is between 40 and 45 years of age. What is
your firm doing to attract, retain and involve young people (25 to 35 years of age) into the organization?
- What is the single most important measure of success? How are you integrating that measure
into your organization's business practices?
- Would anyone attending a meeting today wish to risk $1,000 by asking the first 10 employees
passing by this meeting room "what is the vision of the company" and "please list our company's core values?"
If all 10 employees' answers are identical you get $1,000. If not, you lose your $1,000.
If no one at the meeting is willing to risk $1,000, why? Why doesn't everyone know the firm's vision?
Why doesn't everyone know the core values that your firm stands for?
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