Surveys

In today’s rapidly changing and highly competitive marketplace, securing, retaining and expanding relationships with customers is critical to a company’s success. Literally every leading business magazine from Harvard Business Review to Fortune, and hundreds of top selling books by management gurus extol the value of connecting with customers. Recent studies have shown that customers who are satisfied with the services they are receiving tend to be increasingly loyal to that service provider. Leading marketing firms promote branding around customer service. Hardwiring the voice of the customer into business operations has become the cornerstone of Best In Class real estate organizations.

To assist real estate firms in satisfying existing and attracting new customers, CEL & Associates, Inc. developed the first national customer opinion surveys within the commercial, residential, brokerage and corporate/facility sectors. Since its inception, CEL & Associates, Inc. has conducted millions of surveys. CEL & Associates, Inc.’s surveys have become the standard for excellence within the real estate industry. The Building Owners and Managers Association (BOMA) International selected the CEL & Associates, Inc. surveys to be the Official Tenant Satisfaction survey. The National "A List" Awards for Service Excellence, created by CEL & Associates, Inc., are a coveted honor for service excellence.

CEL & Associates, Inc. specializes in many types of surveys. The following is a description of the more popular surveys deployed within the real estate industry.

• Tenant Surveys: Designed for measuring the opinions of Tenants within office, industrial and retail properties.
  
  
• Resident Surveys: Designed for measuring the opinions of Residents within multifamily and residential communities.
  
  
• Employee Surveys: Designed for measuring the opinions of Employees within an organization.
  
  
• Facility Surveys: Designed for measuring the opinions of employees within a corporate headquarters or facility.
  
  
• Client Surveys: Designed for those who want to know how they are perceived by their external clients and customers.
  
  
• Property Surveys: Designed for measuring preferences, likes and dislikes regarding current and prospective services, features, amenities and product offerings.
  
  
• Demographic Surveys: Designed for quantifying the economic and demographic characteristics of multifamily Residents or for quantifying the business and operating characteristics of Tenants. Demographic questions can also be added to Tenant and Resident surveys for an extended report package and data cross-tabulation.
  
  
• Vendor Surveys: Designed for measuring the opinions of how the real estate industry and the customers within the real estate industry view a vendor’s service and/or product offering.
  
  
• Custom Surveys: CEL & Associates, Inc.’s experienced survey design team can develop a custom survey for nearly all situations.